Posted by: Thixia | June 6, 2008

Medications and YOU 4 of 11

Getting Involved in Research  Make your voice heard:



Market Research



What is market research?


Market research is a way for businesses to find out what customers think of their products, what factors affect a customer’s decision to use a product, and what their customers want and need.  And it’s not just for new cars and toasters – market research is used for health care too.  In the health care world, market research is used to learn more about people who may use a health care product or service to help create a solution that best fits their needs.




Who does health care market research and why?



Market research may be done by a variety of different healthcare-related groups, including pharmaceutical companies, independent agencies, government groups, and health care facilities.


As people become more informed and empowered to make decisions about their own treatment, they are starting to shape health care products and services.  That’s why the health care industry is interested in what you have to say.  And market research helps them better understand your opinions, your needs, and your preferences. 




Why should I participate in health care market research?



A wide variety of people may choose to participate in market research.  Here are a few reasons why you might want to consider getting involved:


·    to express your opinions and have your voice heard

·    to help improve health care products and services

·    to help shape the health care industry in areas that you care about (often because you are a patient or a caregiver in this area)

·    to learn more about different health care options and become a more informed patient

·    to receive compensation for your time (many market research activities provide cash or gift certificates in exchange for your time and opinion)


Some market research studies are limited to people from certain age groups or those with a particular medical condition, while others are open to a larger range of people.




How can I get involved?



There are a number of research companies in Canada, including our sponsor, MediInsight.  When you sign up, you will receive on-line health market research surveys tailored to your interests.  Many surveys provide compensation for your time. 







The contents of this site are for informational purposes only and are meant to be discussed with your physician or other qualified health care professional before being acted on.  Never disregard any advice given to you by your doctor or other qualified health care professional.  Always seek the advice of a physician or other licensed health care professional regarding any questions you have about your medical condition(s) and treatment(s).  This site is not a substitute for medical advice.


Compliments of:

Med Broadcast Canada



  1. Thanks for posting the article, was certainly a great read!

  2. Hi Dan,

    It’s always nice to hear what my readers appreciate. Sometimes it is a little difficult to judge what to post.


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